INFLUENCER~BUILDING~UNLIMITED My 3 Words for 2013
INFLUENCER because this is the “buzz think” with big companies, who have megadata to identify and find their influencers. It’s going to be “the year of the influencer”, not only for big companies, small companies and small biz, but even for individuals, including me!
Influencer because this is how I have implemented marketing for many years; identifying and networking with my influencers who introduce and recommend me to my clients!
In 2013 I am going to turn the tables, and I am going to be the influencer! I will BUILD the small, nearly invisible non-profit which I co-founded, Bank-On-Rain, into a serious influencer.
Last month I began laying the foundation for this, and asked Betsy Kent @bevisible of Be Visible Associates to help me on my influence journey. I met Betsy at #SOBcon Portland last September, and this is going to be one of the most exciting collaborations I have ever engaged in, and it’s already started!
Imagine solving the problem of clean drinking water with an available resource, as available as Rain?
BUILDING because after you make the connections, and I’ve made many online, you BUILD the relationships. This is the year to BUILD on the connections I’ve already made. It’s also the year for BUILDING the success of several Start Up companies I mentor.
I’ve gone deeper into BUILDING as part of a guest post I wrote recently for the Distillery project. If I could distill everything about my life into one meaningful word it would be BUILDING. In a nutshell, I BUILD in many different disciplines and dimensions, including designing and building houses!
As many of you know I am passionate about BUILDING bridges between people and on top of that I love bridges for their ability to connect; people, places, ideas….!
UNLIMITED means looking beyond what can be seen, or is generally accepted. It is deleting boundaries where they exist, and doing the impossible.
This is the year of opening up the horizon; and If you’re up for it, please join me on the ride!
WHAT ARE YOUR THREE WORDS?
In case you need some inspiration check the list.ly list of 3 words for 2013 posts, at the end of this post.
CASUDI Buillding Bridges Between People ~ Designing Success.
Photo Credits: Ripples by Thomas Dutour ~ Oregon Coast Bridge by Patrick Prothe (20 Bridges series for book)~ Extreme sailing by CASUDI (September 2012 Lake Garda, Italy)



















