This is a great post. It provides a perfect example of selling emotions instead of products. I think every real estate professional should be participating in social media to build relationships and anticipation for coming attractions. If it is done well (and I'm sure that Judith would do it well) buyers would enter the property pre-sold on its virtues.

Debra

That is so true! Too often agents will overdo their imagery or underestimate potential problems, and when expectations are not met, the client relationship is ruined.

One way in which social media, done well, can help a creative real estate professional, without compromising the special touch she provides her clients, is by becoming the ‘go to’ person online for cutting edge stories in the industry. This helps build trust in their personal brand, making it easier for them to stand out in a prospect or client’s mind.

You can set up a strategy to passively collect the best articles in interior design, architecture, home furnishings, new architectural projects, design and building trends, luxury etc, then turn that into an interactive stream of information on one or more social networking sites and/or a blog. It does take some time, but this approach would put someone way ahead of many in the RE industry who just tweet out listings and home showings.

It would give someone a presence in the social media landscape, so that if a client is out there and looking at the RE ‘skyline,’ they are not noticeably missing.

Another thought: I usually suggest that clients open their Twitter profile for all to see. This might be one time when a “protected” Twitter stream might work (when a Twitter profile is “protected”the owner has to approve who can view his/her information); it would give a level of exclusivity, though it might turn some prospects off.

Thank you Debra for your confidence in me, even without knowing me. When I decide to go the Social Media route I will have to come to you for some tips

Aliwan, I found it interesting you take so very much the same approach as I do in your corporate world. I am sure you will be very successful.

Reading all of this and hearing my ” WingSpouse’s ” loving online interview, made me wonder if you were really discussing me To my “WingSpouse”…I could not do any of this without you………

Judith

I was honored to have the distinction of working exclusively alongside Judith Matheson at One Wall Centre, which was and still is “THE address” in Vancouver.

This experience allowed me to see Judith in action first hand. From the “pre-sale” stage, consultation stages, completion and after sale service Judith has it covered. She enjoys catering to her clients every need. In fact, her service does not end with the sale. Judith continues to provide value added service years after the sale has taken place.

If you need related services, look no further than Judith Matheson. She is an encyclopedia of the “Who’s Who” of Vancouver. Are you looking for the best property manager, architect, designer, painter, spa or sushi bar Call Judith!

I love hearing from our clients about her. She brings years of experience to the table which satisfies the practical aspects , however she brings a creative energy that takes the service and results to a whole new level. Her custom marketing plans are legendary and cutting edge!

From the first time home buyer to the seasoned luxury buyer, everyone should take advantage of her highly specialized, friendly service.

You will surely be delighted!

Vivian Hatiras

I enjoyed every word of this post, it made me think a great deal. I am impressed how Judith prepares and closes business deals, it’s all very interesting. I always enjoy your writing because I feel I am watching a movie. Judith’s picture is great, it shows her personality and makes a statement.

When she says “marketing a lifestyle; painting mind pictures”— I really like this!!!

Her way of closing deals reminds me of my trade show management experiences and my engagement with top executives; it’s important to prepare early and be able to solve problems at all times to show one is in charge, very expert at what one does and a professional.

This is a great post. It provides a perfect example of selling emotions instead of products. I think every real estate professional should be participating in social media to build relationships and anticipation for coming attractions. If it is done well (and I’m sure that Judith would do it well) buyers would enter the property pre-sold on its virtues.

Debra